Online

We publish a range of high quality, thoroughly researched and informative online content to compliment our activities in newspaper supplements and events organisation. This helps our advertisers and sponsors to reach a global audience and engage readers in comment and debate.

Often we will extend content created for a supplement, adding additional features and interactive content. This increases the value of the supplement for the newspaper readers, who know they have online access to more detailed reports. They can also comment on what they have read, interact with others and reach out to journalists, sponsors and advertisers.

Our sponsors and advertisers also benefit through the ability to reach a wider and more enduring audience.

Articles can be extended, additional information provided, and reader reaction gauged through their comments and feedback.

It's an ideal way for advertisers and sponsors to maximise their investment and reach a wider, global audience. The material can be used to inform and engage customers for as long as required.

Online publishing to our four core audiences

The content from our supplements and events is published online under our four brands:

• Business Technology – news and features around IT and communications technology for business, written for a non-technical, senior management audience
• Business Reporter – essential information about finance, investing and business management
• Eco Report - balancing the need to protect both business and the environment
• Get up and go - lifestyle articles and features for affluent over-55s.

These areas are designed to reach the important, elusive and affluent people who run businesses, who make important decisions, who influence others, who lead society, and who enjoy high levels of disposable income. By providing content of exceptionally high-quality, content that is also linked to prestigious broadsheet newspapers, it becomes a source of trusted online content.