Lyonsdown continues to expand from its core markets in the UK into international channels of publication. One of the most prominent of these initiatives is our work for the German edition of the Financial Times – FT Deutschland.
As part of our expansion into European publishing markets, Lyonsdown has also opened an office in Germany to better serve our clients and stay closer to our customers.
A unique and exclusive readership
The Financial Times Deutschland is a business and financial newspaper which reaches 321,000 readers a day combining news with intelligent and informative magazine journalism. This is an audience which is highly educated, enjoying income levels well above average and with leading positions in German business and society.
The Financial Times Deutschland regularly publishes magazine supplements looking at both business and lifestyle issues – publications which are both widely enjoyed and respected by the readership. Lyonsdown contributes to these projects, and can offer advertisers and sponsors a route for engaging with and influencing some of the most elusive yet affluent and influential members of the German business community.
An eye on expansion
Lyonsdown continues to look actively at further expansion plans and opportunities in new international markets. Our intention is to use our experience and expertise, our knowledge of what advertisers and sponsors require, what newspaper and other publishers need, and what readers enjoy to continue broadening the appeal and influence of our content.
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