Get up and go

Get up and go is a lifestyle supplement for the over-55s distributed with The Sunday Telegraph. Articles cover a wide variety of issues such as travel, homes, holidays, investing, health, wealth management and pensions.

Our content is also published online through a dedicated Get up and go website, where we provide extended articles, interactive features and the ability to give feedback, interact with journalists and sponsors and subscribe to special offers.

The articles are mature but never dull or patronising, packed with lively eclectic, useful and intelligent information as well as interviews with well-known people, especially those over 55. We also feature a range of regular columnists, including well-known writers such as Beatles biographer and prolific journalist Hunter Davies.

A hard-to-reach, affluent audience

The audience for the supplement published in The Sunday Telegraph is know to be affluent, aspirational, influential and successful.

Half of them have ISAs, while one in eleven owns two or more properties. They account for 16 per cent of UK spend on groceries, 21 per cent of motoring, 20 per cent of travel and 18 per cent of fashion and beauty.

They are people who are family oriented but also active in other social and cultural circles, influencing friends and peers, passing on knowledge and ideas. They regularly entertain at home and enjoy relatively high levels of savings and disposable income. It is, indeed, a perfect audience for a huge range of advertisers – affluent, active and intelligent with 50/50 split between men and women.

It is, however, an audience that is notoriously hard to reach through alternative channels. When Sunday Telegraph readers watch television or listen to the radio, more often than not they turn to the BBC.

• 81% of Telegraph readers look at no other quality daily
• 90% of Telegraph magazine's readers look at no other fashion magazine
• 85% read no other health and beauty magazine
• 78% read no other home interest magazine
• 72% read no other food magazine.

The supplement we produce for over-55s, packaged with The Sunday Telegraph, looks and feels just like a part of the newspaper. Readers trust and enjoy the content, which is aimed at their lifestyles and interests. It is an ideal forum for advertisers who want to reach this wealthy but elusive audience.