Distributors

Our content is distributed by some of the most influential publications in the UK – the national broadsheet newspapers including The Daily Telegraph, The Sunday Telegraph and The Guardian, as well as magazines such as The Economist.

Outside the UK, we also include supplements in the German edition of The Financial Times.

The distributors we work with value the high quality content we supply for inclusion with their publications – content targeted closely at the interests and concerns of their readers. The content is lively, informative, and useful, helping to improve the service they provide to their readers and matching, even enhancing their own brand.

The audience that can be reached through these distribution channels is exceptional.

For example, Guardian readers are typically affluent consumers who are willing to try new products and experiences, but who are very hard to reach through other channels.

They are also well-travelled and generally wealthy. On average they earn £30,500 per year compared to the UK average of £21,000. They like to spend their money on food and drink, on fashion and clothes, and on active lifestyles. They are also keen on technology and gadgets, and they are arts lovers who regularly attend cultural events and buy books and music.

Research also shows that Guardian readers are well-connected, influential and enjoy passing on information and knowledge.

Telegraph readers are also affluent and influential, while being more conservative, loyal and business oriented. More chairmen, CEOs, MDs and directors turn to The Daily Telegraph than any other quality newspaper.

The Economist sells nearly 1.5m copies a week. Its readers come from all ages and backgrounds and are noted for their interest in new ideas, in business and innovation and what makes the world tick.