Our Business Technology publication examines critical issues around information and communications technologies. The audience is business leaders who don't want technical detail or jargon – they want to know how technology impacts their organisation.
Our reports are written for a high-level audience – typically chief executives, managing directors and heads of business units – people who want to know about trends, challenges and possibilities. We explain these technologies and trends, providing advice and vital information, while also giving important insight into the kinds of questions business leaders should be asking their IT experts.
We look at issues such as how to use information technology to reduce business costs and improve efficiency, how to save time and money, and how to become more productive and competitive in the marketplace.
Our publications are designed to help business leaders ensure that technology is driving their business forward, so they don't get left behind or miss out on important changes or opportunities. Our audience is the senior decision makers who need to keep up with the fast moving worlds of IT and business without getting swamped in the detail. We give them the insight and information to be confident they are making the right choices.
A full range of publications
We use our Business Technology content across a range of media:
- within national broadsheet newspapers and magazines, such as The Economist, in the form of special reports.
- online – on a dedicated Business Technology website and on micro-sites for our advertisers and sponsors
- as part of prestigious events attended by senior business leaders and influencers
- as part of bespoke campaign projects that include newspaper supplements, online sites, direct and e-marketing, and additional creative, editorial and design services as required by our advertisers and sponsors.